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about is a Brighton & London based full-stack automated content creation company. We use the latest machine learning techniques to collect and analyse data and create automated text and statistical content from that data, at scale. currently creates over 5,000,000 words of unique, error-free, human-level written content every week.


David Hipkin | Co-Founder & CEO

David studied Psychology and Applied Statistics (BSc) before embarking on a career that took him from the city, via online sports journalism, into product development in sports betting and trading. He owns, a data analytics company that has designed bespoke software solutions for professional sports organisations and the sports betting industry. He has been a regular speaker for various industry programmes, most recently at AMOS Sports Business School. He is responsible for commercialising’s proprietary technology.  


Chris Fawcett | Co-Founder & CTO

Chris earned his undergraduate degree in Management Science from the University of Southampton before becoming a professional gambler for over a decade. He recently obtained a Masters in Evolutionary and Adaptive Systems from the University of Sussex before co-founding Chris specialises in building our prediction models and overseeing our platform development. His areas of expertise are deep neural networks and reinforcement learning.  

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